21 Step Marketing Plan

The following pages will provide additional detail to some significant components of our comprehensive marketing plan to help get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan.

1. Recommend a pre-listing inspection and hiring a professional appraisal
2. Develop a Comparative Market Analysis (CMA)
3. Create a photo slideshow or virtual tour to post on listing websites
4. Enter your listing into the local Multiple Listing Service
5. Place the CENTURY 21® “For Sale” yard sign
6. Announce your listing to sales associates in my office and other CENTURY 21 Offices in the area
7. Place a “Lock Box” on your door to provide easy access for other sales associates
8. Place your listing on our century21.com website
9. Distribute your listing to hundreds of Listing Partners
10. Place your listing on social media sites like Facebook, Twitter and YouTube
11. Place your listing on my personal website
12. Create a Unique Property Site for your listing
13. Prepare full color property flyers and brochures to showcase your home to buyers and other sales associates
14. Offer the CENTURY 21 Home Protection Plan® that can help attract buyers to your property
15. Schedule email marketing pieces to my entire list of contacts and past clients as well as area REALTORS®
16. Print (newspaper) and direct mail advertising in our local area
    • Just Listed Cards
    • Open House Cards
17. Hold an Open House for area REALTORS and the public
18. Tour your home with prospective buyers
19. Provide you with constant feedback from buyer showings
20. Send you weekly online activity reports on your property
21. Negotiate with potential buyers on your behalf to help get you to the closing table