Importance of Internet and Technology

The Internet has become such a powerful tool.  For you to sell your property it is vital,  according to the National Association of REALTORS®, 95 percent of all homebuyers used the internet in their home search in 2016, as opposed to 2 percent in 1995.

So it is important for a house to have a strong, consistent online presence for it to be considered by the most potential buyers. Embracing a social media strategy and using platforms like Facebook, Twitter and Pinterest can place a listing in front of hundreds, even thousands, of potential buyers and usually costs nothing.
It has also become important to consider smartphones when agents are creating a listing. More and more people are relying on their smartphones during a home search, so consumers will want to make sure that theirs shines on that small screen.